What is PRM?

PRM is a strategic acquisition model aimed at delivering incremental sales. It is taking the platform and thinking of CRM and applying it to an acquisition model, aiming to significantly enhance new sales through consistent, targeted, measured engagement of prospects. Prospects should be treated the same as your customers.

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PRM = Incremental Sales

PRM incorporates five key components:

Data segmentation, profiling, analysis, evaluation and market mapping
Digital – Email design + implementation, Search Engine Optimisation (SEO), Pay Per Click (PPC) and Online Behavioural Targeting
Bespoke Inbound and outbound telemarketing
Direct Mail
Lead Management Systems and CRM systems

Our client base includes; Orange, Nestle, Subaru, Daihatsu, Learndirect, Portakabin and Tarmac.

In 100% of cases we have delivered sales growth within 6 months. To see PRM in practice, see our Subaru case study video opposite.

See how PRM increased Subaru's central enquiry related sales by 300%