Business Benefits of PRM

PRM is an end to end acquisition strategy. It is built on the umbrella belief that your prospects are just as important as your customers. It mirrors the strategic thinking of CRM and applies this to your prospects.

Simply put - acquiring new customers is not about one size fits us - it's actually comprised of several critical elements - it's how these are all managed together within the PRM model that delivers significant incremental sales

PRM is built on long-term nurture. Our ability to nurture prospects overtime with the same dynamic agent (driven by industry leading low attrition) and feed high quality and well timed leads into the sales channel is industry leading.

PRM focuses on first of all targeting prospects that are most likely to purchase your product, minimising wastage at the point of engagement. PRM then builds a multi-channel contact strategy based around the prospects propensity to purchase. When overlaid with the superior performance the PRM nurture process generates, the return on investment dramatically increases and continues to do so overtime.

PRM recognises that tracking the sales pipeline is critical to any acquisition strategy. Obtaining 100% visibility of the pipeline needs to be comprised from two strategies which operate side by side:

1. What the sales channels says happened - ensure you have a robust sales tracking system in place to capture what happens with leads when they enter the sales channel. GS can build bespoke PRM lead management systems that link directly into your CRM mainframe.
2. What the customer says happened - After the sales appointment - what really happened. It is critical to obtain the post-appointment feedback from the customer as well as the sales representative.